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Western Video Market Price Analysis

About Western Video Market Price Analysis


Western Video Market



University of California (UC) Cooperative Extension (CE) Specialists and Farm Advisors have been collaborating with Western Video Market (WVM) Auction for more than 10 years to provide ranchers in the Western United States with detailed information how their ranch-level production decisions translate to premiums or discounts on sale day.

Through this collaboration, WVM has provided lot-level sales data for all of their auctions through 2018. Using this information CE Specialist Dr. Tina Saitone uses statistical analysis to isolate the premium/discount associated with individual value-added management, marketing, and vaccination programs.

Results from 2018 WVM Auctions

The most recent sales data available are from WVM auctions during 2018.

Dr. Saitone developed a series of blogs that focused on different aspects of the 2018 WVM price analysis including:

If you are a rancher interested in information about other programs or topics, please feel free to contact Dr. Saitone (, 530-752-1870).  Results from 2017 were be featured in California Cattleman Magazine May 2018 Issue.