Category – Marketing

Short-Term Impacts of COVID-19 for the Beef Industry


Among the myriad of concerns surrounding the global COVID-19 pandemic is unease about the performance of the U.S. food supply chain. The recent pricing patterns and market dynamics observed in the beef industry have stimulated a lot of concern and discussion about what the future holds. In this blog I discuss the short-term demand impacts and how these changes have influenced beef prices, as well as a variety of factors that are likely to impact the supply side of the beef market. Many researchers and analysts have been considering these topics from a variety of angles. I endeavor here to …

WVM Blog #2: Value-Added Management Programs

Marketing  WVM

The ever-expanding suite of value-added management and marketing programs available to cattle ranchers creates substantial ranch-level complexity. While all of the programs are likely to add costs, the additional income generated is uncertain. Given that lots of cattle sold typically participate in many programs and management decisions must be made months or even years prior to sale, it is nearly impossible for ranchers to forecast the premium associated with implementing any one program. This second blog in the WVM series focuses on the premiums/discounts for the most common value-added management and marketing programs for lots marketed in 2017. 

WVM Analysis Overview: What Value-Added Management Programs Really Add Value to Your Cattle?

Marketing  WVM

Cattlemen today are faced with the challenge of determining which programs will differentiate their cattle on sale day while maximizing the profitability of their operations. With the help of detailed lot-level auction data and modern statistical methods we can gain considerable insights into the value associated with particular programs and management practices. This is the first in a series of blogs designed to provide ranchers more information about the premiums for value-added management, marketing, and vaccination programs in the Western United States.