Since I have started analyzing Western Video Market data, ranchers have significantly changed and enhanced their vaccination programs. In the 1997 data, only 20% of ranchers marketed cattle with respiratory vaccinations. The most recent data (2018) indicate that virtually all producers market lots with respiratory vaccines given prior to delivery. The flexibility of the video auction format and the detailed sales catalog allows ranchers to provide extensive vaccination descriptions including brands of vaccination, date administered, and frequency. This blog considers the question: do ranchers that market their cattle with branded vaccination programs (e.g., Zoetis or Western Video Market) earn more …