Archive – June 2018

WVM Blog #2: Value-Added Management Programs

Marketing  WVM

The ever-expanding suite of value-added management and marketing programs available to cattle ranchers creates substantial ranch-level complexity. While all of the programs are likely to add costs, the additional income generated is uncertain. Given that lots of cattle sold typically participate in many programs and management decisions must be made months or even years prior to sale, it is nearly impossible for ranchers to forecast the premium associated with implementing any one program. This second blog in the WVM series focuses on the premiums/discounts for the most common value-added management and marketing programs for lots marketed in 2017.