WVM

Vaccination Programs: Do Branded Programs Increase Price?

Vaccinations are an extremely important component of any herd health program. The optimal program, including type of vaccines and frequency of administration, will depend on operational-specific factors including cattle genetics, calving season, and location. Marketing cattle using Western Video Market (WVM) Auction allows ranchers the flexibility to list all of the vaccinations given to each lot including type (e.g., 8-way, Bovi-Shield Gold, etc.), brand (e.g., Zoetis, Merck), and frequency and timing (e.g., at branding, 2 weeks prior to shipment, etc.).

2018 WVM Value Added Management Programs

Ranchers marketing their cattle through Western Video Market (WVM) are often at the forefront of the industry, enrolling in and differentiating their cattle on sale day with the newest value-added management and marketing programs available. Using data from WVM's 2018 satellite video auctions allows us to estimate the average premium/discount associated with marketing under each of these programs individually. 

2018 Western Video Market Auction Analysis Overview

The ever-expanding suite of value-added management and marketing programs available to cattle ranchers today creates substantial ranch-level complexity. Cattlemen are faced with the challenge of determining which programs will differentiate their cattle on sale day while maximizing the profitability of their operations. Although all of these programs are likely to add costs, the additional income generated from each of these programs is uncertain.

WVM Blog #2: Value-Added Management Programs

Ranchers marketing their cattle through Western Video Market (WVM) are often at the forefront of the industry, enrolling in and differentiating their cattle on sale day with the newest value-added management and marketing programs available. Using data from WVM's 2017 satellite video auctions allows us to estimate the average premium/discount associated with marketing under each of these programs individually. 

WVM Analysis Overview: What Value-Added Management Programs Really Add Value to Your Cattle?

The ever-expanding suite of value-added management and marketing programs available to cattle ranchers today creates substantial ranch-level complexity. Cattlemen are faced with the challenge of determining which programs will differentiate their cattle on sale day while maximizing the profitability of their operations. Although all of these programs are likely to add costs, the additional income generated from each of these programs is uncertain.